Just a quick note to myself about rationality: Enlightenment 2.0?

There seems to be a lot more press and discussion about the irrationality of individuals in their decision-making. Behavioural studies show how when a person is given a set of choices, what they choose depends on how the choices have been presented and hence choices are inconsistent and therefore irrational.

Now as the academy and general discourse continues to discover, unravel, and document this seemingly fundamental mode of operation in human beings, will this lead to a more "rational" society? If we as a society come to document how irrational we are, will we become more driven towards rational outcomes? If computer technology helps us to acquire the information to perform calculations of our decision sets, will we use it? In other words, are we headed towards a kind of Enlightenment 2.0, without the trappings of attainable universal reason, but our decision-making becomes wholly consistent for each individual, even though what is rational is different for each person? Ah ha, the first step towards evolving into Vulcans!